Consumers are hungry for information on how they can make their vehicles more fuel efficient and environmentally friendly.

Never before has there been a better time to get on board the "Be Car Care Aware" (BCCA) consumer education campaign. On the occasion of the campaign's fifth anniversary, AAIA commissioned a research study to determine if consumer behavior toward vehicle maintenance has changed in the past five years. We wanted to know if the campaign driven by the Car Care Council, and spearheaded and funded by AAIA on behalf of the aftermarket industry, has had an impact.

I'm pleased to report that our efforts have made an impact. The following is what we have learned from the study and other data:

Two-thirds (66%) of drivers feel they are more aware now than they were five years ago of the benefits of vehicle maintenance, with nearly everyone believing regular maintenance will increase fuel efficiency.
Dependability, safety and fuel efficiency (key BCCA messages) are top factors influencing vehicle maintenance decisions.
Annual unperformed vehicle maintenance has been reduced from $62 billion to $52 billion.
Three-fourths (75%) of driving consumers are choosing to maintain their vehicle better in response to rising gas prices. Build Your Business
A surefire solution to building traffic for your business is right there in front of you. Participate in the "Be Car Care Aware" campaign an...